Last updated: 24.11.2025
Website: new-favourite.com
Brand: The New Favourite (NF)
The New Favourite (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, use our services, or contact us.


1. Information We Collect
We collect only the information necessary to operate our website and deliver our services.
1.1 Information you provide directly

• Contact form submissions (name, email, message)

• Gemstone Request enquiries

• Booking or consultation requests

• Newsletter sign-ups

• Any information you voluntarily share with us

1.2 Information collected automatically

• IP address

• Browser type and version

• Device information

• Pages viewed and interactions

• Cookies and similar technologies (see Section 6)

1.3 Sensitive information
We do not collect sensitive personal data unless you explicitly provide it.

2. How We Use Your Information
We use your personal data to:

• Respond to enquiries and requests

• Communicate about your project, request, or collaboration

• Provide, personalise, and improve our services and website

• Understand how visitors interact with our site

• Carry out legitimate business operations

• Maintain website security

• Comply with legal obligations

We will never sell, rent, or trade your personal information.

3. Legal Basis for Processing (GDPR)
As a business operating within the EU/UK framework, we process your data under the following legal bases:

• Consent — when you voluntarily submit information

• Contract — when data is needed to fulfil a service request

• Legitimate Interest — for site analytics, improvement, and security

• Legal Obligation — when required by law
   

4. How We Store & Protect Your Information
We implement appropriate security, technical, and organisational measures to protect your data, including:

• Encrypted data transfer (SSL)

• Secure servers and password protection

• Limited access for authorised personnel only

We retain your data only as long as needed for the purposes described or as required by law.

5. Sharing Your Information
We may share your information with trusted third-party providers who support our operations, such as:

• Website hosting platforms

• Email marketing providers

• Analytics tools (e.g. Google Analytics)

• Booking or scheduling tools

These partners process your data only on our behalf and under strict confidentiality agreements.
We never sell or share your data with advertisers or external marketing companies.

6. Cookies & Tracking Technologies
We use cookies to ensure the site functions smoothly and to understand usage patterns. You may choose to disable cookies in your browser settings, though some features may not function correctly.
Types of cookies we may use:

• Essential / functional cookies

• Performance or analytics cookies

• Preference cookies

We will provide a cookie banner where legally required.

7. Your Rights
Under UK and EU GDPR, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent

• Request data portability

• Lodge a complaint with a supervisory authority
   

To exercise these rights, contact us at:
📩 studio@new-favourite.com